Channel identification guide

NBC Sports NOW in United States · channel ID and TV guide

NBC Sports NOW in United States uses the catalogue ID NBCSportsNOW.us. See its feed details, matching names and local guide times.

Look for NBCSportsNOW.us when you match NBC Sports NOW in United States. The directory associates this feed with NBC.

Station details

Source identifier
NBCSportsNOW.us
Source geography
United States · US
Programme categories
sports
Site listed in the snapshot
nbcsports.com
Alternative labels
NBC Sports
Network field
NBC
Owner field
NBCUniversal · Comcast Corporation
Launch field
2023-06-29

Other feeds to check

The directory also lists NBC Sports Chicago under NBCSportsChicago.us. A shared group, call sign or operator site can connect the entries while each guide keeps its own ID.

Station records with a shared directory field
NameMarketCatalogue IDCatalogue group or site
NBC Sports ChicagoUnited StatesNBCSportsChicago.usNBC Sports Regional Networks
Dateline 24/7United StatesDateline247.usNBC
NBC LX HomeUnited StatesNBCLXHome.usNBC
NBC Sports Bay AreaUnited StatesNBCSportsBayArea.usNBC Sports Regional Networks
NBC Sports BostonUnited StatesNBCSportsBoston.usNBC Sports Regional Networks

Match the TV guide

Confirm the event and the broadcaster’s rights for that market and date separately.

<channel id="NBCSportsNOW.us">…</channel>
<programme channel="NBCSportsNOW.us" start="20250715200000 -0400">…</programme>

Compare the two ID strings in your guide export. The directory key above is the reference for this feed.

Historical time conversions for the example XMLTV entry. Match the date and location of your actual feed.
Example zoneLocal timeThe same time in UTC
America/New_York15 Jan 2025 20:00 -050016 Jan 01:00 UTC
America/New_York15 Jul 2025 20:00 -040016 Jul 00:00 UTC
America/Chicago15 Jul 2025 20:00 -050016 Jul 01:00 UTC

Try the XMLTV test file

The linked fixture uses a historical date and an illustrative title. It can verify whether your player joins records by ID.

Open the XMLTV test file

Reading the result for this station
CheckWhat to look for
Import resultLook for “NBC Sports NOW | guide alignment test” against NBCSportsNOW.us in the historic guide data.
Blank guide for this stationCompare the exported channel identifier with NBCSportsNOW.us exactly, including punctuation and letter case.
Alternate nameThe catalogue includes “NBC Sports”. Check the identifier even if the on-screen name looks right.
Wrong feedKeep the selected NBC service paired with NBCSportsNOW.us. Compare the local bulletin or programme title in the broadcaster listing.

Sources and further reading