Channel identification guide
NBC Sports NOW in United States · channel ID and TV guide
NBC Sports NOW in United States uses the catalogue ID NBCSportsNOW.us. See its feed details, matching names and local guide times.

Look for NBCSportsNOW.us when you match NBC Sports NOW in United States. The directory associates this feed with NBC.
Station details
- Source identifier
- NBCSportsNOW.us
- Source geography
- United States · US
- Programme categories
- sports
- Site listed in the snapshot
- nbcsports.com
- Alternative labels
- NBC Sports
- Network field
- NBC
- Owner field
- NBCUniversal · Comcast Corporation
- Launch field
- 2023-06-29
Other feeds to check
The directory also lists NBC Sports Chicago under NBCSportsChicago.us. A shared group, call sign or operator site can connect the entries while each guide keeps its own ID.
| Name | Market | Catalogue ID | Catalogue group or site |
|---|---|---|---|
| NBC Sports Chicago | United States | NBCSportsChicago.us | NBC Sports Regional Networks |
| Dateline 24/7 | United States | Dateline247.us | NBC |
| NBC LX Home | United States | NBCLXHome.us | NBC |
| NBC Sports Bay Area | United States | NBCSportsBayArea.us | NBC Sports Regional Networks |
| NBC Sports Boston | United States | NBCSportsBoston.us | NBC Sports Regional Networks |
Match the TV guide
Confirm the event and the broadcaster’s rights for that market and date separately.
<channel id="NBCSportsNOW.us">…</channel>
<programme channel="NBCSportsNOW.us" start="20250715200000 -0400">…</programme>Compare the two ID strings in your guide export. The directory key above is the reference for this feed.
| Example zone | Local time | The same time in UTC |
|---|---|---|
| America/New_York | 15 Jan 2025 20:00 -0500 | 16 Jan 01:00 UTC |
| America/New_York | 15 Jul 2025 20:00 -0400 | 16 Jul 00:00 UTC |
| America/Chicago | 15 Jul 2025 20:00 -0500 | 16 Jul 01:00 UTC |
Try the XMLTV test file
The linked fixture uses a historical date and an illustrative title. It can verify whether your player joins records by ID.
| Check | What to look for |
|---|---|
| Import result | Look for “NBC Sports NOW | guide alignment test” against NBCSportsNOW.us in the historic guide data. |
| Blank guide for this station | Compare the exported channel identifier with NBCSportsNOW.us exactly, including punctuation and letter case. |
| Alternate name | The catalogue includes “NBC Sports”. Check the identifier even if the on-screen name looks right. |
| Wrong feed | Keep the selected NBC service paired with NBCSportsNOW.us. Compare the local bulletin or programme title in the broadcaster listing. |